Brand Assets

Our Brand Assets page lays out simple outline/general rules of how to use Ascent Onsite Services brand assets or elements. The brand assets are used to express or represent and consistently identity/differentiate our brand. The consistent use of our Brand Elements in all advertising and marketing programs enhances Ascent Onsite Services connection of the Brand Character to our clients and industry. The brand, logo design, motto, typography, as well as designs are all instances of Brand Assets.

Use of Logo Designs

Making use of any one of Ascents Onsite Services logo designs on any type of file or in association with any type of info symbolises that the file or info has been prepared or approved by Ascents Onsite Service. The logos are used only on products/materials generated by Ascents Onsite Services office or where Ascents Onsite Services has operated in association with a company.

Use of any one of Ascents Onsite Services logo designs without Ascents Onsite Services authorisation infringes the copyright held in respect of the logos. No authorisation will be approved for making use of the logos nor reproduction of the logos in any type of form be allowed unless Ascents Onsite Services agrees that:

  • the material on which the logos is to be utilised as well as
  • making use of the logo designs on such product/material have actually been expressly authorised by the office via email or letter.

Assent Onsite Services Logos in PNG & EPS + Color Palette

Logo Guidelines

The logo should never be placed vertically, outlined or modified in shape or form. Thank you for not embellishing our brand logo.
Ascent-Colour-Landscape-Logo
Ascent-Landscape-Dark-Logo

Primary Logotype

Used whenever possible on a white background.

Primary Logotype

Used whenever possible on a dark background.

Brand Assets - Ascent Logo Dark Colour Portrait
Brand Assets - Ascent Logo Colour Portrait

Vertical Logotype

Used in marketing with plenty of space on a dark background.

Vertical Logotype

Used in marketing with plenty of space on a white background.
Brand Asset - Ascent Onsite Services
Brand Assets - Ascent-iCon-Dark-Transparent

Icon

Use in UI with limited space on a white background.

Icon

Use in UI with limited space on a dark background.

Colour Palette

Our colour palette is unique to our brand; you have a choice to start with a white or cream canvas, accompanied by the dominance of Ascent Onsite Services dark brown and yellow palettes.

All our Call to Actions CTA or Design Block Sections are filled with dark brown and white or yellow text. You may choose to splashed out with our yellow accent for the background with the dark brown text.

#551C0B

Dark Brown

#E8BE43

Accent Yellow

#9D6A28

Dull Yellow

#3D4459

Text Grey

#E1CFC4

Background Cream

Typography

Our primary typefaces are both Google Fonts Poppins and Nunito. Poppins is mainly used for the headlines website navigation elements and buttons, whilst Nunito is our supporting typeface for paragraphs. We use Poppins typeface for annotations and quotation elements. As our typefaces are easily accessible on Google Fonts library.

Headline 1 is Poppins 800 at 62px.

Headline 2 is Poppins 800 at 52px.

Headline 3 is Poppins 800 at 42px.

Headline 4 is Poppins 800 at 32px.

Headline 5 is Poppins 700 at 22px.

Paragraphs are in Nunito 400 or Regular at 18px, Paragraph Spacing 18px.

Buttons & Navigation elements use ALL CAPS in Poppins 500, at 15px.

If you’re not unsure of how to use any of the brand assets, just get in touch with us.

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